First Floor Gallery launched a brand new gallery in Victoria Falls. First Floor Gallery Harare began in 2009 as an experimental initiative on the tail end of hyperinflation and has grown over the past decade to become one of Zimbabwe’s leading international contemporary galleries growing with emerging artists at home and taking Zimbabwean art and artists to art fairs and museums around the world and into collections in Cape Town, Lagos, Marrakech, New York, London, Los Angeles, Paris, Berlin and Shanghai to mention a few.
“Our aim has always been to support emerging artists in Zimbabwe and not just Harare” says gallery executive director and co-founder Marcus Gora “over the past few years we have made efforts to bring artists from outside of Harare on residency with us to be mentored and supported. We now feel it is important to take the next step of creating more exhibition and audience engagement opportunities.”
“For too long Harare has gotten the lion’s share of attention and opportunities when it comes to visual art development. It is time to give back and support the talent across the country. That is why we decided to open a new space.” Gora adds.
“As Zimbabwe’s fastest growing and internationally engaged ‘new’ city; Victoria Falls/Mosi-oa-Tunya is a natural choice for a new space.”
“Our aim is to empower a new generation of art artists as well as art professionals to ensure sustainability and growth in the art sector. Our plan for First Floor Gallery |Victoria Falls is to stage an annual programme of exhibitions, talks, workshops and master classes to help mentor artists and art professionals across the region and create local and international visibility for the best talents.”
Our opening exhibition titled: Level, Mosi-oa-Tunya is the first step to introduce to Victoria Falls audiences to some of the key artists currently working with First Floor Gallery Harare and start conversations.
We are extremely grateful to Gail Van Jaarsveldt and the Elephant’s Walk family for welcoming us to the complex, the River Brewery, Ellie Café, Nash (Flying Bantu) as well as Mokoomba for supporting our launch.
Thank you very much for attending our first exhibition we look forward to sharing many more moments of amazing contemporary art and building a warm and supportive relationship with Mosi-oa-Tunya community.